Branding | Logo Design
The Camp Bum icon and logo were designed from a hand-drawn sketch to create a custom style that has no other lookalikes. The Camp Bum logo works well as a standalone mark, stacked or horizontal. The mark was designed to work as a recognizable icon that looks great on apparel, promotional items, banners, and more.
Camp Bum utilizes the colors used in the logo throughout the website and all Camp Bum branding including their website, feather banners, try-folds, email newsletters, stickers and more.
Adobe Photoshop | Adobe Illustrator | Adobe InDesign
Camp Bum has promoted events, sponsored posts, and promoted customized apparel utilizing Facebook Ads Manager. Through the use of Facebooks Pixel, we track all site visitors, conversions, abandon carts, button clicks, and more so that we can properly target said users with retargeting ads and emails.
Camp Bum is also integrated with Google Analytics to give more robust reporting on all aspects of our website and e-commerce activity. Custom reports were created for Conversions, Keywords, and Goals as well.
Facebook Ads Manager | Google Analytics