Branding | Graphic Design
Bold, eye-catching color packaging and strong fonts were used to create the E’ryday brand look and style. As the creative/art director, I proudly designed and developed the modern and light style of the brand. A bright yet subdued color palette was chosen to represent the various product categories while utilizing bright color blast imagery to create a visually compelling look and recognizable brand style.
As the sole designer, I also designed and laid out all product packaging, die cuts, and mockups for E’ryday Labs. In addition to the numerous products, apparel, and promotional items, I designed and laid out various meal plans, cooking guides, and more for use in lead pages and click funnels.
Adobe Photoshop | Adobe Illustrator | Adobe InDesign
Website Design | UI/UX
E’ryday Labs website was designed and developed using Shopify. The website was designed to be fully responsive as over 85% of E’ryday customers come from mobile first. Shopify Apps and payment processing were setup using API calls, and with code snippets. Customizations were made using CSS, HTML and Liquid.
E’ryday website is an e-commerce site first and a subscription site second. The website is designed so that one can checkout quickly with the option of bundling up and saving $ at checkout. Membership options with an interactive backend were being developed and integrated for a more robust experience with a point system that tracks and rewards user purchases.
Adobe Photoshop | Adobe Illustrator | Shopify Plus