Website Design | UI/UX
Lofta is continually improving and evolving which requires constant updates to the website, creating new landing pages, and experimenting with different UI/UX elements. A fully customized site was designed and developed on the Shopify Plus platform using mockups and UI/UX elements I created. Since then, new pages, image selection, iconography, and layouts are created and maintained by myself and the developer.
When creating new pages, a great user flow, and ultimate objective is established and agreed upon that relates to and meets the advertising objectives as well. We then analyze the effectiveness of the new layout and design through Google Analytics and others. A/B testing is often implored to find the most effective and engaging user experiences.
Adobe XD | InVision App | Shopify Plus